определите, истинны (True) или ложны (False) следующие утверждения:
Coca-Cola owns the three best selling sparking drinks in China.
Coca-Cola makes more than a billion dollars in sales in China from each of these brands.
China is Coca-Cola’s biggest overseas market.
Coca-Cola’s aim is to sell more than four times as much in China as it does now.
Coca-Cola’s sales in China have grown by nearly a fifth each year for the past five years.
Coca-Cola until now has only sold Coke in China.
Образец выполнения:
- False
Coca-Cola already owns two of China’s three best- selling sparkling drinks but by 2020 it wants to have four more $1bn brands in what has become its third- largest market by revenue. The ambitious target reflects Coca-Cola’s confidence that its long-term plans to more than triple sales in China are secure both from domestic rivals and from potential political pitfalls.
Coca-Cola’s revenues have grown by a compound annual rate of 19 per cent over the past five years and it claims to be widening its lead over its rivals. It says it has double Pepsi-Cola’s total sales in China, supported in particular by its stronger presence in still drinks, water and juices. The company has also continued to expand its range of non-carbonated drinks where it competes with both local and international brands.
Coke and Sprite already each sell more than $1bn annually and Coca-Cola is forecasting that its Yuan Ye tea brand and its Ice Dew bottled water will also be $1bn China brands by 2020, in spite of facing strong competition from Taiwan’s Tingyi, which has about half the total ready-to-drink tea market.
“Everyone is walking around with Nikes, and drinking Coke, and wearing Oakleys,” says Doug Jackson, head of Coke’s China business unit.
